Multi-divisional cross-sell email campaign targeting real estate agents who use First American Title for residential services, promoting First American 1031 Exchange for their 1031 Exchange transactions. Each email included a significant amount of information and multiple calls to action (CTAs). To improve readability for the recipient, the content was structured into three clear sections, aligning each one with a specific CTA. This approach increased engagement and ultimately boosted sales by providing a clear, targeted message that encouraged action.